Establishment of the BEST brand in the ASEAN region
We have been actively expanding overseas business with a focus on Asia, since opening our first overseas location in Singapore in 1985. Currently, we are focusing our attention on the growing ASEAN region with business in three countries：Singapore, Malaysia, and Indonesia.
Value of business model and human resources cultivated abroad
Our rich experience in store management abroad will enable us to apply business models based on the local market characteristics. Since our first opening overseas, we have been actively recruiting local staff and have focused on training top-level executives. With our knowledge and vast network of locations abroad, we aim to promote partnerships with local businesses, and further expand our operations.